The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Sales tip: The best way to sell a product is show, not tell. If you are pitching a client in person, show them an example of a design printed on the Serpentine Cut Right Pocket Presentation Folder. Then compare it to the same design printed on a standard folder. The product speaks for itself; a visual comparison is all you need to make the sale.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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