The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Sales tip: The No. 1 thing that I like to promote to sales reps on presentation folders is the repeat factor. The presentation folder is a supply item for many companies. When they run out, they order more. The other great thing is that multiple departments within the same company can use presentation folders: sales, marketing, HR, etc. Sales reps probably lose out on a large amount of folder business because they are not asking clients if they use them.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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