The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Raised Spot UV Folder
Submitted by: Joel Tardie, director of marketing, Presentation Folder, Orange, Calif.
Why it is valuable: Presentation folders are usually meant to impress, and compared to standard flat four-color printing, the reactions we get when handing someone a sample with raised UV is generally nothing short of astonished. The effects that can be achieved with this process are very unique, so standing out is inevitable. As a digital press, the price for short runs as low as one, are actually less than conventional flat UV and embossing, and can be personalized with variable data.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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