The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Sales tip: The best way to sell it to your customer is to let them take the "Conformer challenge." We'll provide you with three samples-a regular tax folder, a box pocket and a Conformer Tax folder. As your customer uses the folders, the benefits of the Conformer make it the clear choice.
Majestic Leathergrain Menu Covers
Submitted by: Laurie Oftedahl, sales and marketing, Carlson Craft Binder Division, North Mankato, Minn.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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