The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Sales tip: Hand someone a sample. It is difficult to portray the unique qualities that can be achieved with raised UV with pictures and words, but once they have it in their hands and it engages their senses, they'll want to figure out how they can use it with their own images and graphics.
Full-Color Brochure
Submitted by: Wendy Flaherty, senior channel marketing specialist, DFS, Groton, Mass.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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