Upgrade Your Strategy
How to get results with mobile marketing
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As companies find their way through mobile marketing, certain mistakes stand out. For example, some marketers over-deliver. What good is a QR code that connects to an underwhelming, static website? Or, do your customers really need their inboxes saturated with daily email promotions? This is where preference centers can help. According to Krum, these tools enable advanced customers to express how they prefer to receive their communication, along with what they want to hear about and how often.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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