Upgrade Your Strategy
How to get results with mobile marketing
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"These things help you avoid message fatigue, or marketing fatigue," she shared. "When you start to bore your customers with constant messaging—especially if it is always the same— you will be wasting time, money and effort, and you may ostracize your customers."
Or, as Foley put it: "You need to remember the 'KISS' methodology when it comes to mobile: Keep It Simple, Stupid."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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