Upgrade Your Strategy
How to get results with mobile marketing
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"Beyond being a good starting point, the mobile-friendly website can be an essential building block for other mobile marketing—SMS, QR codes and other types of mobile interaction often rely on the website to bring everything together," Krum added.
Developing a Plan
Now that you've covered your home base, it's time to think strategy. Without a clear plan, marketers will struggle to yield positive returns, so define your goals and objectives. "Ask yourself: How can having a mobile strategy help me meet my business objectives? Determine the benefits, and commit to the fact that you are ready to create a great mobile experience for your visitors," Foley instructed.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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