Upgrade Your Strategy
How to get results with mobile marketing
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Mixing It Up
Today's business world is made up of different generations with varying ideas. So, what is the best way to handle two schools of thought? Foley sees this as the perfect opportunity to integrate "so-called newer channels" into the traditional mix. "When I say 'multi-channel,' think of reaching your customer through many channels—whether it's through your website, through mobile, or perhaps a direct mail piece that strays from the norm. It is using all of those channels together to get information out to your potential customers," he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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