Upgrade Your Strategy
How to get results with mobile marketing
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No matter which route you take, responsive or dedicated mobile, keep your images, graphics and copy in mind, Foley said. Customers expect businesses to anticipate their needs, and in this case that means making sure they can easily view and access pertinent information.
It is also important to track load time. Foley cited several studies that found 57 percent of consumers abandon websites that fail to load within three seconds. "When on mobile, every second counts, even more so than on a desktop," he said. "We're not a society of patient folks."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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