Upgrade Your Strategy
How to get results with mobile marketing
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A lot of marketers already know they should be catering to customers' mobile online habits. But not all of them have a clear idea of what they're trying to accomplish or how they should approach their goals. They're not operating on Facebook's level, or budget, and nobody expects that.
"I see too many companies jumping onto the newest, coolest mobile technology without thinking it through or proving out a business case first. That is the best way to get burned in mobile," observed Cindy Krum, CEO and founder of MobileMoxie, a mobile marketing consultancy based in Denver. "Just because it is new and cool does not mean that it is worth the investment, or even that it will generate a significant ROI."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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