Upgrade Your Strategy
How to get results with mobile marketing
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Because smartphones are such a large part of our daily routines, we use them based on our needs. Savvy marketers understand that mobile is about sharing these moments with customers.
"Truly connecting is about showing immediate value and making people feel important or special. Special discounts, promo codes or privileges encourage people to take mobile action immediately—especially if those rewards are time-sensitive and not overly common," Krum commented. "It is best if you can limit your mobile communication to interactions that you know have worked before for that customer in the past."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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