Upgrade Your Strategy
How to get results with mobile marketing
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Krum agreed and expanded on this point. "Whether companies realize it or not, a large portion of people are already using their mobile phone like a digital gatekeeper, screening emails and social interactions on it first thing in the morning, before they even get to a computer," she remarked. "If your site does not work well on mobile phones, or the landing pages on your website don't work for mobile, you may already be hurting your brand reputation.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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