Upgrade Your Strategy
How to get results with mobile marketing
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Once your plan has been finalized, don't forget to test. Consider how users will view campaigns. After all, not everyone is the proud owner of Apple's latest swanky device. "Different screen sizes, operating systems and browsers can cause your mobile marketing to work differently on the different mobile devices," Krum cautioned. "You cannot just test on the phone you own and trust that if it works [there], it will work everywhere else."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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