Sales Gold
Industry professionals offer sales tips for overcoming tough times
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“Despite the current market status, there is business to be had. Creativity is a key ingredient in gaining sales. Determine what really motivates your buyer and develop a creative solution that addresses that need. Getting past price, you will discover that common needs are warehousing space, credit challenges, billing options and resources for developing and enhancing e-commerce sites. Getting down to this level on the sales process will help you take the focus off of the price and meet the customer’s needs.”
Greg Stalker, southeast area sales manager
Ennis
Midlothian, Texas
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