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"There has been so much hyperbole surrounding PURLs and the whole one-to-one marketing notion, making sure that you and the customer both understand what would constitute success/improvement is vital for both the longevity of the relationship with the customer and your personal well-being—dealing with disappointed people is no fun."
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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