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"The more of them we do, the more efficiently we do them," Doehler remarked.
Label Wests' costs were steeper.
"It represented a $250,000 investment for us to start producing them," Shanley commented.
But, no campaign comes without challenges. Doehler said the biggest hurdle is managing customers' expectations.
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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