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Shanley also believes the "technology has tremendous potential."
"We believe that it will increase sales and allow our distributors to add significant value to many different products they provide their customers."
And for the benefits, the investment wasn't much. Doehler said the initial licensing fee was approximately $11,000 with an annual fee of $2,000. The only other "hard" cost is a modest price per PURL address created, which is paid to the licensor. He added, all other costs are internal for the resources Prodigital uses to build and administer the websites.
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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