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Finally, he advised, "Test, test and test. There is no reason with today's technology to market intuitively. The days of 'spray & pray' (referring to inkjet addressing) are far behind us."
Shanley feels as though his company got into PURLs at the right time because "they will be used more and more."
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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