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"Our decision to purchase a Mindfire license coincided with our adopting a new strategy for promoting ourselves within the distributor community. I had run across the concept of permission-based marketing, at the center of which is sharing your 'intangibles' (knowledge, experience, etc.) with your target audience expecting nothing in return beyond their remembering you. Having the software required to invite people to educational webinars, and to do so using PURL technology gave that new strategy a real jump-start."
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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