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"If distributors are not offering them to their customers and prospects, somebody else will," he added.
Regardless of the most cutting-edge technologies, Doehler believes the industry is on "the cusp of a real comeback to traditional direct mail. Electronic media are simply not delivering the results they promised, and no matter how inexpensive they appear to be, marketers need measurable results (sales & profits). I also see more people moving away from e-cards and the like, and beginning to send nice handwritten notes. If you do not have high-quality note cards in your desk drawer, get some and use them."
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- Companies:
- Labels West
- People:
- Bill Doehler
- John Shanley
E
Melissa Busch
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