One Step Ahead
• When the FlipPix is removed from the postcard, it becomes a multidimensional interactive piece
• Perfect for product introduction, promotion, lead generation, greetings, etc.
For more information, visit www.imcominc.com.
"This format is being used by a direct marketing creative group for lead generation. They send out a limited number weekly followed by a phone call. Many times they are contacted before they make the follow-up call. Invariably, the prospect remembers the mailing. While we do not have the exact numbers we are told that they get appointments with more than 35 percent of their target audience. The ability to image two sides prior to forming the postcards allows for a lot of creativity. In particular, it allows for hidden messaging; you have to fold the FlipPix to see the hidden copy. It also allows for involvement, a proven direct marketing tool. Also, using pressure seal results in a cost-effective solution. This is a creative idea that gets results."