One Step Ahead
Stand out and save money
with cost-effective mailers
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postal%20rate%20increases<%2Fa>,%20it's%20this%3A%20large%20mailers%20must%20be%20more%20efficient%20to%20keep%20costs%20down.%20But%20that's%20not%20enough%20to%20win%20over%20potential%20customers—especially%20if%20all%20mailers%20follow%20this%20same%20formula.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fstand-out-save-money-with-cost-effective-mailers-417750%2F" target="_blank" class="email" data-post-id="7545" type="icon_link">
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– Julie Leder, marketing manager
Prodigital Printing—Book-Kit
• Personalized and static information programmatically composed
• Significantly less expensive
• Greener
For more information, visit www.prodigitalprinting.com.
"Is this the end of presentation folders? Maybe not the end, but many applications that traditionally employed a traditional presentation folder (aka Pocket Folder) are being migrated to high-end variable data printing ("VDP"). As we all know, many transactions trigger the need for a Welcome Kit (aka "On-Boarding Kit").
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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