One Step Ahead
The new way is to create a VDP booklet that is produced programmatically (minimized risk), and mailed as either a self-mailer or in a window envelope. The end result is an attractive, highly personalized "kit" that can often be produced for less than the cost of the postage alone using a traditional folder."
– Bill Doehler, executive vice president
Western States Envelope & Label—Convertible Mailers™
• Saves up to 35 percent on paper and 16 cents in postage by eliminating the BRE
• Manufactured as a three-piece envelope including a reply card and coupon
• Reduces or eliminates inserting costs
• Drives more calls to action
For more information, visit www.western statesenvelope.com/convertiblemailer.
"Ready to update your marketing messages? The Convertible Mailer™ envelope allows you to save money, paper and time by including three pieces in one envelope. The Convertible Mailer™ not only saves money on paper and postage, but its unique design attracts attention and engages recipients to interact. Use it for coupon offers, membership drives, special events and more. More pieces, more reminders, more responses, with the Convertible Mailer™!"
– Steve Brocker, vice president sales and marketing
• Provides "no view" security of sensitive data during imaging and mailing
• Offers the secure, tamper-evident seal of a pressure seal self mailer
• Complies with U.S. Postal Service regulations for double postcards
• Enhancement of the banking industry's popular double postcard format
• Available in cut sheet and jumbo roll format
For more information, visit www.infoseal.com.
"ThermoPinSeal was created as a way to enhance the data security of double postcard mailers yet still comply with U.S. Postal regulations for this self mailer format. In order to sell this product, resellers should focus on the tremendous postal cost savings offered by the double postcard format based on real success stories found within the banking industry. They then should demonstrate the manner in which ThermoSecure prevents casual viewing of sensitive data yet still complies with U.S. Postal regulations for double postcards. ThermoSecure is a unique variation of a double postcard pressure seal self mailer and it is manufactured by InfoSeal."