One Step Ahead
Stand out and save money
with cost-effective mailers
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postal%20rate%20increases<%2Fa>,%20it's%20this%3A%20large%20mailers%20must%20be%20more%20efficient%20to%20keep%20costs%20down.%20But%20that's%20not%20enough%20to%20win%20over%20potential%20customers—especially%20if%20all%20mailers%20follow%20this%20same%20formula.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fstand-out-save-money-with-cost-effective-mailers-417750%2F" target="_blank" class="email" data-post-id="7545" type="icon_link">
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While some of the kit's contents may be aimed at up-selling other products and services, many of the items are required in order to meet compliance standards within a particular industry.
The old way was to print personalized items, pull static items off the shelf then assemble them into the pockets of the folder, match them to an envelope and mail them out. This not only created a costly package to both produce and mail, it created significant risks in the areas of not including a required item, or mis-matching and sending sensitive account information to the wrong person (yikes!).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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