Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From September 2013's "Coat Culture"
3. Think About the End-Use
If your client needs fleece for outdoor use—say, for workwear or athletics—you'll want to offer something sturdier. Mary Ellen Nichols, director of marketing communications for Philadelphia-based Bodek and Rhodes, mentioned breathable fabrics like microfleece or wicking fleece, while Jessica Strain, marketing manager for Dri Duck Traders, Overland Park, Kan., suggested items with technical properties. "Some features to look for include anti-static, anti-pill and UPF sun protection," Strain noted. "These properties can make an ordinary fleece more rugged and appropriate for the workwear industry."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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