Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From July 2013's "Cozy Capital"
ATHLETIC AND PERFORMANCE APPAREL
1. For Golf, Keep Cool
You've heard this one many times before, but it is still the most important element of golf shirts: moisture wicking. "Moisture wicking materials benefit the players by pulling the moisture away from the body keeping them cool and looking fresh which is a great benefit," explained Phillip Ambros, marketing for Sierra Pacific Apparel Group, Houston. "This helps them also become less fatigued during a match," he added.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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