Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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3. Have Fun with Special Effects
Sometimes, effective apparel decoration comes down to the following: the shinier, the better. "Another technique that's becoming more and more popular is that bedazzled look where they're putting sequins or other types of jewels on a shirt to give it that flashy appearance," noted Paul Kory, vice president of sales for Dyenomite Apparel, Hilliard, Ohio.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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