Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From February 2013's "The Tao of Tees"
3. Look to Celebrities
According to Shi, performance T-shirt styles aren't limited to the field. "Executives will be influenced by what athletes are wearing, styles that were once just team-oriented have definitely found their way into corporate America as a result," she explained. "As one of our sales reps says, what CEO doesn't want to be like Tiger Woods out on the turf? The businessman admires the athlete. For this reason, we increasingly see T-shirts with athletic features in corporate boardrooms and team-building activities."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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