Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From March 2013's "Fore! Fashion!"
2. Consider Fabrics
Joy Shi, marketing associate for Tri-Mountain, Irwindale, Calif., explained that cotton/polyester blends have traditionally been the most popular for T-shirts, but moisture-wicking and anti-microbial fabrics are becoming more desirable.
"Materials like spandex and nylon in the fabric blend are also popular, especially for activewear shirts," she noted.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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