Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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4. Put on a Fashion Show
Boxy cuts were all the rage in the early '90s, when wearing a T-shirt was more of a grunge-inspired protest against the excesses of '80s fashion sense. But T-shirts are anti-fashion no longer—they're in style, and consumers want fashionable options. "Fitted cuts have now become a fashion staple because the majority of consumers no longer want (or wear) a boxy, unflattering T-shirt," said Yvette Corona, wholesale coordinator for Los Angeles-based American Apparel. "Fitted T-shirts provide a more fashion-forward look so the consumers can feel good in what they're wearing."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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