Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From February 2013's "The Tao of Tees"
5. Know Your Customers
A draped, heathered T-shirt with neon lettering might be great for a cheerleading squad, but for a corporate event? Not so much. You need to know what's in style, but you also need to know your customer's needs. "The most important aspect of this is that you are targeting the right customers when distributing these products," advised Adams. "If you have a corporate client that doesn't focus much on T-shirts, then it doesn't make sense to send them a new T-shirt with an innovative decoration."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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