Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From February 2013's "The Tao of Tees"
4. Think Outside the Gym
"Activewear is a dominant trend that doesn't seem to be going anywhere. Now that activewear designs have innovative silhouettes, technology features and vibrant color selections, women are more comfortable taking their active looks outside their fitness regime," said Mabel Kwok, director of design & merchandising for Lenexa, Kansas-based Ash City USA.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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