Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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According to Carleen Gray, chief marketing officer for Stahls' ID Direct, St. Clair Shores, Mich., full-color digital logos also offer fast turnaround times and no per-color fees. They can be applied to almost any fabric, including cotton, polyester, Lycra, spandex, nylon and leather. "Full-color digital logos make it possible to decorate various promotional items all with the same technique, to keep a consistent logo for brand recognition," she said. "It's a great decorating solution for short runs and difficult-to-decorate items."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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