Styled for Success
Looking to dress up profits? Try these promotional apparel tips on for size.
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– From May 2013's "Fierce Femme Fashion"
DECORATION
1. Embrace Full-Color Digital
The print industry has been using digital printing for years, and apparel decorators have recently co-opted the technology—with good reason. As the name implies, full-color digital printing can produce a broader spectrum of colors, allowing for complex, high-definition logo designs.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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