It Was the Best of Times. . .
Looking ahead, InnerWorkings is fine-tuning its practices to secure the business of even more clients. As a result, the company is prepared to attract top industry talent to its existing team. Such efforts may in fact simultaneously combat a growing problem within the industry.
“There are a number of opportunities in the print industry today; one that we are attempting to influence is reducing the inefficiencies associated with individual print manufacturers employing a direct sales force,” Belcher said. “These representatives can provide inherently biased opinions based mostly on their employer’s equipment capabilities, therefore not providing an efficient and effective fit for a particular job. We have had the opportunity to hire many of these individuals who are now thriving under our business model, as they are able to put their customers’ needs ahead of their plant’s capabilities.”