It Was the Best of Times. . .
The top five distributors discuss overcoming economic obstacles
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In light of the heightened financial crisis, Belcher does anticipate an increased tightening of print budgets. However, he is confident the topsy-turvy economy will positively influence the future success of InnerWorkings. “Our value proposition resonates even louder in a down economy and companies are becoming more receptive to an outsourced print procurement and print management approach. [In the] long-term, we believe our business will benefit from the current state of the economy,” Belcher affirmed.
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