It Was the Best of Times. . .
In uncertain times, one of the few remaining certainties is the importance of a solid sales force. According to Zavadil, economic shifts have existed as long as there has been a free market economy. Therefore, make the most of it and with the help of your staff, turn problems into profit. “It’s important to be optimistic and not dwell on the negative. Those who look for ‘doom and gloom’ will probably find it. Although there will be less ‘low-hanging fruit’ in an economic downturn, being proactive still makes the most sense,” Zavadil contended. “A good sales associate will make things happen. I always encourage our sales force to mix it up, to try a marketing avenue they’ve never tried, sell a product they’ve never attempted to sell before, put a twist on products and services so that they appeal to customers and look at selling technology.”