It Was the Best of Times. . .
Zavadil is following his own advice by leading his company through an exploration of the latest technological advances. The company is using video-embedded e-mails with full reporting and tracking capabilities as another medium to reach clients. And with the explosion of social networking tools including MySpace and Facebook, this is the most sensible route to take, which ASB recognizes. “Managing the explosion of social networking options for the next decade will continue to create new and exciting opportunities for us in the years to come. ... Capitalizing on MySpace and other Internet-based communication options will keep [ASB] fresh and connected. ... We will be focusing on refining the ways we interact with our customers—sales associates and end-users—so that we can provide the right type of communication to the right people at the right time,” Zavadil noted.