marketing & sales: Your First Sales Call
Understanding the value of trust and relationships with potential clients
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Manny's eyes widened as I explained how to use the map. It wasn't a high-tech solution, and maybe if doing this today I'd use a computer-based solution, but it met Manny's need.
Sometimes, just paying attention to your customer's needs, and then providing a simple, but effective, solution can help a salesperson get ahead of the competition. That's what happened with Manny, and this was the start of a long and rewarding friendship and business relationship.
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- People:
- Manny Silva
- Steve Gareau
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