marketing & sales: Your First Sales Call
Understanding the value of trust and relationships with potential clients
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Once you're inside, absorb as much as you can about the business. Remember, on your first call, you're there to introduce two things: yourself and your company. The conversation should always be on the light side, but listen carefully to what the customer is saying and isn't saying. Your job is to look for any gaps between the situation the customer has now, and what he or she wants it to be.
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- People:
- Manny Silva
- Steve Gareau
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