What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
• E-commerce Integration. Web traffic and data-collection are certainly enticing elements for PURL use, but don't forget that just like any other webpage, PURLs can be pointed to or integrated directly with an e-store as well. "We did a campaign recently with UNICEF where we were taking donations on the Web and integrated our PURL with them so all the donor records were updated in real time to reflect the donations they made," said Byer.
0 Comments
View Comments
- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
Author's page
Related Content
Comments