What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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Similarly, technical depth and programming skill are worth checking out. Byer mentioned the value of hardware considerations, such as server strength and the ability to handle extremely large lists of PURLs, as well as programing skill in regard to integrating sophisticated client platforms like e-commerce or in-house CRM systems. 
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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