What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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WHAT TO LOOK FOR IN A PROVIDER
If you're a particularly Web savvy company, it's possible to make simple PURLS on your own. To really drill into the depths of the concept's potential, there are specialized PURL vendors out there who can provide the service for you, adding a great deal of features and reach for the personalized websites. In-house analytics, web design, even sales distribution deals—there is a lot PURL vendors can offer. What matters to you in a provider obviously will depend on your and/or your client's needs. There are a few general traits, however, that require attention.
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- Brian Byer
- Michael Cornnell
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