What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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IDEAS FOR USE
PURLs are handy whenever print-to-web cross-marketing is called for, whether it's through direct mail, tax or bank forms, or even business cards. Because of their ability to blend print and web features, however, PURLs offer plenty of creative marketing options that go far beyond the idea of a "website with a name on it."
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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