What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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Below are a handful of ideas that can help you take your PURL usage to the next level:
• E-mail Nudges for Direct Mail. Brian Byer, director of business development for Easypurl.com, explained a way to improve PURL direct mail open rates through the use of e-mail. "We can track the direct mail through the use of an intelligent barcode," he said. "So when someone receives the direct mail piece, we can send a trigger to e-mail the recipient five days after the piece is received if they haven't seen the PURL. We can send them something along the lines of 'Hey Mike, we created a personalized URL just for you and we noticed you haven't had a chance to look at it yet, please come look at that PURL,'" he said.
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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