What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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Reporting and analytics are important, but beyond that, consider looking for PURL providers who have strong artistic and web design skills. The reason, as Byer explained, is that larger clients like GM or Sprint often require a PURL that is off-template and designed from scratch. Furthermore, they typically have explicit branding and artwork requirements that need to be followed accurately to the last pixel in order to complete the job. A solid art and design department can be a great boon for PURLs meant for larger (or just picky) clients.
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- Brian Byer
- Michael Cornnell
Michael Cornnell
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