What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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• Think Mobile. Is your PURL going to be placed somewhere people will only have smartphone access? Why not design a mobile-specific PURL? The sites can be merely optimized for mobile browsing, or can incorporate more advanced features like personalized QR codes. "We are seeing a lot more of personalized URLs on QR codes," said Byer. "We can create personalized QR codes that can bring them to a mobile site, and bring the same kind of data-driven landing page environment on the mobile site."
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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