What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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• What About Promotional Products? Paper isn't the only PURL-friendly product out there. Pens, T-shirts, mugs and the rest of the promotional products crowd also can be fitted with PURLs, provided the items can be decorated through some form of variable printing. Look for suppliers who can decorate through digital printing or those who are used to working with personalization (such as pen engravers or badge vendors). For instance, an item like a personalized toothbrush is small enough to work as a mailer, and could be tagged with a PURL that takes a recipient to his or her own personalized "It's time to schedule a cleaning" page from his or her dentist.
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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