Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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Shanley went into even greater detail, describing a theoretical scenario that illustrates the extent to which QR codes can be personalized. “A new restaurant opens in your town. You receive a postcard by mail, and on that postcard is a QR code,” he explained. “You scan that code and your browser is directed to a personalized URL that has a link to a coupon for 20 percent off your meal, a link to a map that shows exactly how to get there from your home, and a link to a menu from the restaurant. It might even have a link to a video bio of the head chef. The postcard could simply say, ‘Scan this code for everything you ever wanted to know about our grand opening.’ Pretty cool.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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